Ethnography at Xerox

Observe, analyze, innovate.

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Ethnographic research has a long history at Xerox.

Pioneered at the Palo Alto Research Center (PARC) in the early eighties, teams later formed at our global research centers. Research teams conducting ethnographic studies can be found in several of our research centers: PARC, USA ; Xerox Research Centre Europe (XRCE), France; and Xerox Research Centre India (XRCI).

Ethnographic work covers a variety of domains – from technology and services innovation to studies focusing on particular processes or practices with an eye to improving them. To learn more about what we do, take a look at the research featured on this site, along with the many methods used to complete them.